Today, as a part of 30 days writing challenge, we are going to learn from the amazing soda giants, I am inspired after listening to Business Wars for several time. What is Business Wars? It is a podcast by Wondery . You should check it out ! It is one of the most recommended podcast for business people ! When it comes to story, we will always remember the amazing music and story line told by Coca Cola and Pepsi. Back in the 90's both of these giant soda company had been in competitive rivalry for a long time. As someone who needs to take market share from its market leader, Pepsi needs to create an amazing strategy. Michael Jackson, Moonwalk and The Blue Soda In 1984, Pepsi asked Michael Jackson to appear in one of the biggest advertising it was back then. It started with 1 Million US Dollar from Pepsi, with the idea of Pepsi Generation. A bold move done by them to target younger generation in order to consume Pepsi instead of Coca Cola. Michael Jackson was the biggest star ...
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