When we run our business,we want to make sure that we get result. It could be your profit in general or certain number of market share and other aspects that we consider important, according to the strategic goal that we have set.
The same goes with Social Media Marketing. There are indicators that show how well you've been performing for the past periods. These indicators would be later be translated into leads. Hootsuite stated that leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information.
This is my personal belief, but try to think about it contemplatively. your outputs are determined by your input. when someone is being bombarded with certain news, it will affect his/her mind. The same thing happened to me and I bought a mi-band 3 after certain e-commerce platform kept on reminding me about this amazing product. The same goes with our social media attempts. It will pay off in the future, we can't control people's mind, but we can influence them into certain degree. At least, that's what I feel about in this digital marketing industry.
The same goes with Social Media Marketing. There are indicators that show how well you've been performing for the past periods. These indicators would be later be translated into leads. Hootsuite stated that leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information.
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| Leads are your potential customers that have already engaged with your posts or campaigns
Here's how it works.
1. Create your content and post it
To get the analytics, of course you need to post a content. A good content is a well planned, strategy based and engaging. Make sure your copy writing is engaging and good. You can try reading this post to enhance your copy writing.
2. Look for the engagements
Count the numbers of likes, comment, profile visit, directions, website visit and others measurements. A good post usually have around 3.5% - 6% engagement rate. It doesn't have to be high on engagement rate, just make sure that it goes well according to your goal. Or you can try this amazing calculator from phlanx to see how well your profile performs !
3. List your Leads
Some of you reading this posts might be those in a start up, trying to raise and nurture the followers organically. Well, try listing accounts that constantly engage with you and treat them well. Have you ever heard of the Paretto rules? It says that 80% of your income comes from 20% of your customers. While the 20% of your income comes from the 80% of your customers. Treat them well and you will be amazed with what they do to spread the words !
4. Retarget when possible
If you are using apps, e-commerce platforms or website with cookies, you can re-target your customers. It means, whenever someone uses browsers and look for certain products, the ads will help you to show that products again for a while. Reminding our potential customers to get back and finish their shopping routine. What a convenience right! Of course, there's some fee you have to pay though.
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Follow those 5 steps and I hope you understand the usage of leads in digital marketing and how to utilize them for your advantage.
I am still in the 30 days of writing challenge, should there be any topic you want me to write about, just post a comment here !
See you tomorrow !
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