The Marketing World

Some of us were born with talents. We don't need to have a lot of effort to get good at something. But most of us think the opposite way. I am not gifted with the talent to do so, will i be able to compete in a competitive environment? Well this thought brought the debate of nature vs nurture. However, I believe that hard work, perseverance and resilience beat talents. It has been proven ! If you are not convinced, the saying of hard work beat talent came from the mouth of Kevin Durant. But there is a condition to it. 'Hard work beats talent  when talent fails to work hard.' This is the principle that keep me going in doing copy writing.  We will go with the basic first. What is a copy writing? Dan Lok addresses copy writing as one way to sell millions without ever opening your mouth ! Can you believe it? If you watch the video, you can agree that  the point of hardwork is shown through the first point that Dan said. Copywriting is 80% research. The re...

Disclaimer: This will be  a seven minute read approximately. If you are an entrepreneur,  you have experienced breaking the boundaries of fear in order to catch opportunity. Yes, you have done what it takes to start your business, and now you have created sales. That's awesome ! Not everyone has what it takes to do so. At some point of your business, might be now, you start to wonder how will your business shape up in the future? Will you open another store? What's the risk? Which decision should I made? Don't rely on your intuition or sense alone ! Trust  data.  They  will provide you with good information and sense of direction you should follow . One of the example is the move done by Starbucks Indonesia! You can read that article  here  if you have not. Today I'm going to share with you the secret sauce that has taken companies sky rocketed. The utility of data ! And in this era, the utilization of data has become more important in a...

As someone who loves #digitalmarketing, I want to share with you business owners or those with the hunger to learn, the first principle in digital marketing world. We are not going to talk about details on how to run advertisement at first, but the right mindset of digital marketing in your business. A lot of people know how important it is to be healthy, but some of you might read this article while eating junk food. We know what to do, but we don't do it because we are not convicted. Today, I will introduce you with the world of trend and the importance of data. The Trends I still remember clearly, back in my university year it was about in 2010, coffee was not that popular. When you're looking for a place to do your assignments, you would not go into a coffee shop slash working space to be productive. But nowadays, the norms stated that your productivity might increase if you are in that kind of atmosphere. According to Google Trends , coffee is still o...