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How to Keep Your Customer Loyal and Engaged

The evolution of television is fast. A long time ago people would sacrifice their time just to watch TV series. You don't want to miss the show, you need to watch them as people will talk about it tomorrow. Today's mobile users have their phones in hand while they are watching TV. It seems like the importance of TV is being replaced with mobile phones. Mobile phones keep us engaged and most of us are loyal with our mobile phones.

What would you do when you hang out with your friends? - check your phone📱📱
What would you do when you are bored in the classroom? - check your phone📱📱
What would you do when deciding to bring an umbrella or not? -check your phone📱📱


Everything could be achieved through your mobile phone nowadays. It indicates its importance and how it affect our lives daily. Whether you want to increase your brand awareness, gain loyalty from customers, or even making a business deal, you know your mobile phone is reliable.

Knowing that people access their phone almost all the time, has your website tuned into a mobile friendly site? How friendly is your website? Here are some things you could consider to check the friendliness of your mobile website.

1. Responsiveness📲

Your website should adapt not only for 16:9 resolution of your computer screen, it needs to be viable for even the smallest size of smartphone. When you have a responsive site, you don't have to create separated website for computer and mobile phones. You're saving yourself a lot of effort !
Ask yourself this question:
- Is the navigation on your page easy to be understood?
- How readable is the font?
- Can people recognize the button on your web?
- Is your website performance fast enough?
- Is your website optimized through search engine?

For the last step, you should know that you can target mobile website or desktop website. To know the best platform that generate better performance for you, you can do an A/B Testing. However, if you want to test how mobile friendly your website is, I would recommend you to use this amazing tool provided by Google

2. Mobile Apps📳

Should I go for mobile apps? Let's take a look at the benefit of mobile apps. But before we got into the topic, we need to see the difference between a mobile web and mobile apps. In short, mobile website is the simpler version of your website. But mobile app is more than that.

Mobile have several advantages:
- Sending push notification, users can know the latest news even when the mobile is not being used
- Syncronized with its users gallery, GPS, camera, etc, making your technology even more advance
- and many more ( can you think of some?)

However, these advantages meaning more cost and requires more maintenance as well. Depending on your business goal, you might consider to make your own apps. It is not a must, but it might help you in a more strategic goal or for future endeavors.

As a closing, I would give some service that can help you to build apps on ios and playstore. Appy Pie, BuildFire, Bizness Apps, Lookback.

They are recommended by Google Digital Garage as well, you might want to check them out ! Google Digital Garage is a learning platform from Google that helps you to understand the fundamental of digital marketing. If you have time and the commitment to learn, you can try and learn by yourselves with flexible time provided.
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