Skip to main content

Digital Marketing 101, What is pain point?

On this 5th day of 30 days writing challenge, we are going to learn about pain point and how we can benefit from it !

I love listening to Neil Patel, why? Simply because he has experience in digital marketing world and he delivers daily content, fresh to my podcast where I can learn. According to his article, pain point is necessary in order for us to get a good story. When we know that our customer have certain urge inside of them that you could tackle, that's paint point. Neil stated that there are 3 things we should remember in creating good content.

1. Push on the person's paint point
2. Agitate the paint
3. Solve their problem

Think of paint point as problems that our prospective customers' experienced. You want to make them realize that this problem is annoying and should be solved not by other people, but by you. I have been using iPhone 6 for a while and recently, I have just converted back to Android. I bought myself an Oppo F9 Pro. 


While I was browsing for new phone, i saw this elegant phone with the price range I desired and a good camera. Why would I care for good camera? Usually I would not really care about my phone camera.  However, I have to confess to you,  I am going for a vacation overseas soon. I was thinking of getting its rival product which is actually better in terms of processors and capability, however, I could not agree with the design and camera capabilities it offers. My paint point was solved by Oppo F9 Pro.

Let's put it into the right order according to the paint point principle above:

1. I am looking for a phone with good design and good camera as I am going to go on vacation.
2. By looking at the design of Oppo F9 Pro through a lot of campaign, I got agitated.
3. They solve my problem which was price range, good design, good camera.

But wait, didn't you conduct research before you buy this phone? Yes, I did. I asked one of my friend who has been using Oppo Phone for a while and one of his answers intrigued me. He trusted the ambassador of the phone, which he always like for the past years. For your product to be noticed by a lot of people, you need to create attention. Brand ambassador is one way to go. Remember, you don't always need brand ambassador, but you always need to create attention in order for people to be aware of your product.

Today is rather short, but we are going to talk about something more amazing tomorrow. Should there be any request on topics you want me to cover, simply write them on the comment section below !

Have a nice day everyone.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Get to Know Analytics, Digital Marketing 101

Disclaimer: This will be  a seven minute read approximately. If you are an entrepreneur,  you have experienced breaking the boundaries of fear in order to catch opportunity. Yes, you have done what it takes to start your business, and now you have created sales. That's awesome ! Not everyone has what it takes to do so. At some point of your business, might be now, you start to wonder how will your business shape up in the future? Will you open another store? What's the risk? Which decision should I made? Don't rely on your intuition or sense alone ! Trust  data.  They  will provide you with good information and sense of direction you should follow . One of the example is the move done by Starbucks Indonesia! You can read that article  here  if you have not. Today I'm going to share with you the secret sauce that has taken companies sky rocketed. The utility of data ! And in this era, the utilization of data has become more important in a...
3 comments
Read more

The World of Starbucks Coffee, The Importance of Data in Decision Making

As someone who loves #digitalmarketing, I want to share with you business owners or those with the hunger to learn, the first principle in digital marketing world. We are not going to talk about details on how to run advertisement at first, but the right mindset of digital marketing in your business. A lot of people know how important it is to be healthy, but some of you might read this article while eating junk food. We know what to do, but we don't do it because we are not convicted. Today, I will introduce you with the world of trend and the importance of data. The Trends I still remember clearly, back in my university year it was about in 2010, coffee was not that popular. When you're looking for a place to do your assignments, you would not go into a coffee shop slash working space to be productive. But nowadays, the norms stated that your productivity might increase if you are in that kind of atmosphere. According to Google Trends , coffee is still o...
2 comments
Read more

4 Reasons Why Your Instagram Doesn't Perform Well and How to Improve

I have launched a new subscribe button ! Make sure you hit them and you will get free marketing tips from me and be the first to read the amazing content ! You own a business, you contacted an advertising or digital marketing agency and you asked for their help. You reached out your smartphone and started to google. You got 5 companies in mind, and you reached out to them. At the end of the day, the conversation goes like this. "Hey, I need you to help me with my digital marketing, well at least my social media, what can you do?" "Here are some things that I could offer you, I would suggest you to..." I have worked as a part of advertising agency as well. Some of the clients got their traffic better than others. My question is are you the one with better traffic ? If you are not the one with better traffic after going to an digital marketing/ advertising agency, what might be the issue? Is it the advertising company's fault? yours? or both of you? ...
Post a Comment
Read more