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Digital Marketing 101, What is pain point?

On this 5th day of 30 days writing challenge, we are going to learn about pain point and how we can benefit from it !

I love listening to Neil Patel, why? Simply because he has experience in digital marketing world and he delivers daily content, fresh to my podcast where I can learn. According to his article, pain point is necessary in order for us to get a good story. When we know that our customer have certain urge inside of them that you could tackle, that's paint point. Neil stated that there are 3 things we should remember in creating good content.

1. Push on the person's paint point
2. Agitate the paint
3. Solve their problem

Think of paint point as problems that our prospective customers' experienced. You want to make them realize that this problem is annoying and should be solved not by other people, but by you. I have been using iPhone 6 for a while and recently, I have just converted back to Android. I bought myself an Oppo F9 Pro. 


While I was browsing for new phone, i saw this elegant phone with the price range I desired and a good camera. Why would I care for good camera? Usually I would not really care about my phone camera.  However, I have to confess to you,  I am going for a vacation overseas soon. I was thinking of getting its rival product which is actually better in terms of processors and capability, however, I could not agree with the design and camera capabilities it offers. My paint point was solved by Oppo F9 Pro.

Let's put it into the right order according to the paint point principle above:

1. I am looking for a phone with good design and good camera as I am going to go on vacation.
2. By looking at the design of Oppo F9 Pro through a lot of campaign, I got agitated.
3. They solve my problem which was price range, good design, good camera.

But wait, didn't you conduct research before you buy this phone? Yes, I did. I asked one of my friend who has been using Oppo Phone for a while and one of his answers intrigued me. He trusted the ambassador of the phone, which he always like for the past years. For your product to be noticed by a lot of people, you need to create attention. Brand ambassador is one way to go. Remember, you don't always need brand ambassador, but you always need to create attention in order for people to be aware of your product.

Today is rather short, but we are going to talk about something more amazing tomorrow. Should there be any request on topics you want me to cover, simply write them on the comment section below !

Have a nice day everyone.

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