Today, as a part of 30 days writing challenge, we are going to learn from the amazing soda giants, I am inspired after listening to Business Wars for several time. What is Business Wars? It is a podcast by Wondery. You should check it out ! It is one of the most recommended podcast for business people !
When it comes to story, we will always remember the amazing music and story line told by Coca Cola and Pepsi. Back in the 90's both of these giant soda company had been in competitive rivalry for a long time. As someone who needs to take market share from its market leader, Pepsi needs to create an amazing strategy.
If you were Pepsi, what would you do? At the end of the day, the value of this deal result in 15 Million US Dollar, Billie Jean soundtrack used as the anthem of Pepsi and an injury on Michael Jackson. A historic commercial with a lot of story behind, something that we will tell to our grand children.
Do you want to know the complete and more appealing version of it? Listen to Business Wars, where you can learn a lot of business rivalries between two giants in the industry. You will love it as much as I do. I listened to it all the time on my way to work. A good way to keep you motivated in the business world.
Now, why would Pepsi did this risky move? One of the reason is because Coca Cola is good at content marketing. The ads that coca cola showed back then was made with glorious story background. It always tell story to us ! In 1971, the Hilltop commercial from Coca Cola resulted in millions of dollar budget that sounded the message of hope, with people from different skin color and background singing beautifully "I'd like to buy the world a coke".
Content Marketing is always about telling a story. When we were children, our parents would told us story to get us to bed, they would told us story in order for us to behave. In our younger days, we watched cartoon with amazing stories, we were taught to hunt mice the way Tom did. We were educated with story and that's the way our society works.
The same goes with social media. We share stories with friend around us, be it personally or in a business sense. We make appealing stories that capture the heart of people following our brand in order to convert them, drive them to make an action for us one day.
Asking questions, subscribing for your newsletters, getting their contacts through form that we delivered, or even having your products bought after a long time of education and touching their pain points.
When it comes to story, we will always remember the amazing music and story line told by Coca Cola and Pepsi. Back in the 90's both of these giant soda company had been in competitive rivalry for a long time. As someone who needs to take market share from its market leader, Pepsi needs to create an amazing strategy.
Michael Jackson, Moonwalk and The Blue Soda
In 1984, Pepsi asked Michael Jackson to appear in one of the biggest advertising it was back then. It started with 1 Million US Dollar from Pepsi, with the idea of Pepsi Generation. A bold move done by them to target younger generation in order to consume Pepsi instead of Coca Cola. Michael Jackson was the biggest star back then, the king of pop we must say. While discussing about the idea with Pepsi, he complained that his face was showing too much and the music background was not to his taste. However, we know how lovely Michael Jackson was, he offered Pepsi to use Billie Jean, the most popular song back then, our 2017's Despacito we could say, to be used in the commercial.If you were Pepsi, what would you do? At the end of the day, the value of this deal result in 15 Million US Dollar, Billie Jean soundtrack used as the anthem of Pepsi and an injury on Michael Jackson. A historic commercial with a lot of story behind, something that we will tell to our grand children.
Do you want to know the complete and more appealing version of it? Listen to Business Wars, where you can learn a lot of business rivalries between two giants in the industry. You will love it as much as I do. I listened to it all the time on my way to work. A good way to keep you motivated in the business world.
Now, why would Pepsi did this risky move? One of the reason is because Coca Cola is good at content marketing. The ads that coca cola showed back then was made with glorious story background. It always tell story to us ! In 1971, the Hilltop commercial from Coca Cola resulted in millions of dollar budget that sounded the message of hope, with people from different skin color and background singing beautifully "I'd like to buy the world a coke".
Content Marketing is always about telling a story. When we were children, our parents would told us story to get us to bed, they would told us story in order for us to behave. In our younger days, we watched cartoon with amazing stories, we were taught to hunt mice the way Tom did. We were educated with story and that's the way our society works.
The same goes with social media. We share stories with friend around us, be it personally or in a business sense. We make appealing stories that capture the heart of people following our brand in order to convert them, drive them to make an action for us one day.
Asking questions, subscribing for your newsletters, getting their contacts through form that we delivered, or even having your products bought after a long time of education and touching their pain points.
The Briliance of Zero
Not all of us is a fan of coke zero, but when it comes to amazing story telling, we should put it into one of the best in its field. Remember the outstanding Skyfall, a part of James Bond movies back in the 2012?
When i watched James Bond, I often wonder. What would I do in order to be a secret agent like him? Will I survive the same mission he was going through? And Coke Zero kinda make it happen. Through creativity and knowing the urge of people wanting to be like James Bond, they installed a special coke vending machine, with amazing stunts scripted when you accept the mission. Can you imagine that? That's creativity ! That's story telling ! And that's what makes Coca Cola special !
After going through dozen of cute dogs, falling compartments, and other obstacle you will be rewarded with a set of the latest James Bond movie ticket at the cinema. What's the profit for Coke? Amazingly remembered ads with fantastic review from its audience.
The way Coca Cola tailored the story and hitting the pain point of the audience is remarkable.
1. Everyone wants to be James Bond, or at least would like to try being in a mission like James Bond.
2. Hey, let's make it fun and our brand will be associated better and coke zero will have better positioning in the audience's mind.
There are hundreds of ads from Coke and Pepsi. Sometimes they tease one another. The history has proven itself by the existence of cola blind taste years ago. It is still a never ending war. We should pick a side at one point after all.So which team are you? Team Pepsi or team Cola? Let us know in the comment section below and be a part of this SODA WAR !
When i watched James Bond, I often wonder. What would I do in order to be a secret agent like him? Will I survive the same mission he was going through? And Coke Zero kinda make it happen. Through creativity and knowing the urge of people wanting to be like James Bond, they installed a special coke vending machine, with amazing stunts scripted when you accept the mission. Can you imagine that? That's creativity ! That's story telling ! And that's what makes Coca Cola special !
The way Coca Cola tailored the story and hitting the pain point of the audience is remarkable.
1. Everyone wants to be James Bond, or at least would like to try being in a mission like James Bond.
2. Hey, let's make it fun and our brand will be associated better and coke zero will have better positioning in the audience's mind.
There are hundreds of ads from Coke and Pepsi. Sometimes they tease one another. The history has proven itself by the existence of cola blind taste years ago. It is still a never ending war. We should pick a side at one point after all.So which team are you? Team Pepsi or team Cola? Let us know in the comment section below and be a part of this SODA WAR !
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