The Marketing World

I have launched a new subscribe button ! Make sure you hit them and you will get free marketing tips from me and be the first to read the amazing content ! You own a business, you contacted an advertising or digital marketing agency and you asked for their help. You reached out your smartphone and started to google. You got 5 companies in mind, and you reached out to them. At the end of the day, the conversation goes like this. "Hey, I need you to help me with my digital marketing, well at least my social media, what can you do?" "Here are some things that I could offer you, I would suggest you to..." I have worked as a part of advertising agency as well. Some of the clients got their traffic better than others. My question is are you the one with better traffic ? If you are not the one with better traffic after going to an digital marketing/ advertising agency, what might be the issue? Is it the advertising company's fault? yours? or both of you? ...

The importance of engagement is real on Instagram and other social media platform. Engagement means that what you've been posting has caught the attention of your audience. They shower you with likes, comments, visit your website and send you direct messages. Most of the time, I think engagement is one of the most important indicators on social media. Do you agree? When people like what we've posted, we kind of get the gist of what's working and what's not working. People say that having engagement rate between 3.5% -6% is considered good. Engagement helps us to generate leads, which later could be translated into sales in the marketing funnel. We do whatever we can to get into that number. So what are executable ideas that we can do to reach those numbers? " Read More About Leads here " Here are 10 things that you can do to raise engagement with your audience and simple psychological explanation behind it. I write it down based on my experience with s...

Keeping yourself up to date with the most recent trends is not easy. People are flooded with information from their phone. To make sure that they stick with a content, we should provide them with long term content. It means having unique, creative content that hook people up for a long period. Why? Keeping people attracted to our content is considered as one indicator that our social media content is successful. Here are some way to achieve it. We will start from the most basic and executable steps. Are you ready to succeed? Here we go ! Start Using Social Media Calendar !📆🗓 A good social media strategy should cover at least 6-12 months, you might want to start creating a calendar. Sketching out details will definitely help us to look for topic that our audience are interested in. Wondering where to start? Get yourself familiarized with tools that help you to do it. For example, take a look at the amazing Hootsuite. You can find the step by step on how to create a Social Medi...

Today, as a part of 30 days writing challenge, we are going to learn from the amazing soda giants, I am inspired after listening to Business Wars for several time. What is Business Wars? It is a podcast by Wondery . You should check it out ! It is one of the most recommended podcast for business people ! When it comes to story, we will always remember the amazing music and story line told by Coca Cola and Pepsi. Back in the 90's both of these giant soda company had been in competitive rivalry for a long time. As someone who needs to take market share from its market leader, Pepsi needs to create an amazing strategy. Michael Jackson, Moonwalk and The Blue Soda In 1984, Pepsi asked Michael Jackson to appear in one of the biggest advertising it was back then. It started with 1 Million US Dollar from Pepsi, with the idea of Pepsi Generation. A bold move done by them to target younger generation in order to consume Pepsi instead of Coca Cola.  Michael Jackson was the biggest star ...

On the third day of this 30 days writing challenge, I am going to talk about the fundamental and principles on social media. Most of us enjoy using Instagram for personal use, but have you ever thought of how to position yourself more effectively in a business account? Most of us struggle while creating content for social media. We tried to create monthly plan and it is quite the hustle. Why? Sometimes we take things for granted. We are conformed by the daily habit and goals that we forget the essence of relationship. It is communication. The easy way to do that is through conversation which you can do through social media. Here are the three most important factor on social media. There are lots of social media outside of the big players. Have you discover them? Image courtesy: Flickr 1. Social Media is a way of communicating with your audience Starting your conversation with audience will help you to deliver the message your company has been trying to build. This is why...

When we run our business,we want to make sure that we get result. It could be your profit in general or certain number of market share and other aspects that we consider important, according to the strategic goal that we have set. The same goes with Social Media Marketing. There are indicators that show how well you've been performing for the past periods. These indicators would be later be translated into leads. Hootsuite stated that leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. Leads are your potential customers that have already engaged with your posts or campaigns Here's how it works. 1. Create your content and post it To get the analytics, of course you need to post a content. A good content is a well planned, strategy based and engaging. Make sure your copy writing is engaging and good. You can try reading this po...

Some of us were born with talents. We don't need to have a lot of effort to get good at something. But most of us think the opposite way. I am not gifted with the talent to do so, will i be able to compete in a competitive environment? Well this thought brought the debate of nature vs nurture. However, I believe that hard work, perseverance and resilience beat talents. It has been proven ! If you are not convinced, the saying of hard work beat talent came from the mouth of Kevin Durant. But there is a condition to it. 'Hard work beats talent  when talent fails to work hard.' This is the principle that keep me going in doing copy writing.  We will go with the basic first. What is a copy writing? Dan Lok addresses copy writing as one way to sell millions without ever opening your mouth ! Can you believe it? If you watch the video, you can agree that  the point of hardwork is shown through the first point that Dan said. Copywriting is 80% research. The re...