The Marketing World

The importance of engagement is real on Instagram and other social media platform. Engagement means that what you've been posting has caught the attention of your audience. They shower you with likes, comments, visit your website and send you direct messages. Most of the time, I think engagement is one of the most important indicators on social media. Do you agree? When people like what we've posted, we kind of get the gist of what's working and what's not working. People say that having engagement rate between 3.5% -6% is considered good. Engagement helps us to generate leads, which later could be translated into sales in the marketing funnel. We do whatever we can to get into that number. So what are executable ideas that we can do to reach those numbers? " Read More About Leads here " Here are 10 things that you can do to raise engagement with your audience and simple psychological explanation behind it. I write it down based on my experience with s

Keeping yourself up to date with the most recent trends is not easy. People are flooded with information from their phone. To make sure that they stick with a content, we should provide them with long term content. It means having unique, creative content that hook people up for a long period. Why? Keeping people attracted to our content is considered as one indicator that our social media content is successful. Here are some way to achieve it. We will start from the most basic and executable steps. Are you ready to succeed? Here we go ! Start Using Social Media Calendar !📆🗓 A good social media strategy should cover at least 6-12 months, you might want to start creating a calendar. Sketching out details will definitely help us to look for topic that our audience are interested in. Wondering where to start? Get yourself familiarized with tools that help you to do it. For example, take a look at the amazing Hootsuite. You can find the step by step on how to create a Social Medi

On this 5th day of 30 days writing challenge, we are going to learn about pain point and how we can benefit from it ! I love listening to Neil Patel , why? Simply because he has experience in digital marketing world and he delivers daily content, fresh to my podcast where I can learn. According to  his article , pain point is necessary in order for us to get a good story. When we know that our customer have certain urge inside of them that you could tackle, that's paint point. Neil stated that there are 3 things we should remember in creating good content. 1. Push on the person's paint point 2. Agitate the paint 3. Solve their problem Think of paint point as problems that our prospective customers' experienced. You want to make them realize that this problem is annoying and should be solved not by other people, but by you. I have been using iPhone 6 for a while and recently, I have just converted back to Android. I bought myself an  Oppo F9 Pro.  While I was br

The evolution of television is fast. A long time ago people would sacrifice their time just to watch TV series. You don't want to miss the show, you need to watch them as people will talk about it tomorrow. Today's mobile users have their phones in hand while they are watching TV. It seems like the importance of TV is being replaced with mobile phones. Mobile phones keep us engaged and most of us are loyal with our mobile phones. What would you do when you hang out with your friends? - check your phone📱📱 What would you do when you are bored in the classroom? - check your phone📱📱 What would you do when deciding to bring an umbrella or not? -check your phone📱📱 Everything could be achieved through your mobile phone nowadays. It indicates its importance and how it affect our lives daily. Whether you want to increase your brand awareness, gain loyalty from customers, or even making a business deal, you know your mobile phone is reliable. Knowing that people a

Today, as a part of 30 days writing challenge, we are going to learn from the amazing soda giants, I am inspired after listening to Business Wars for several time. What is Business Wars? It is a podcast by Wondery . You should check it out ! It is one of the most recommended podcast for business people ! When it comes to story, we will always remember the amazing music and story line told by Coca Cola and Pepsi. Back in the 90's both of these giant soda company had been in competitive rivalry for a long time. As someone who needs to take market share from its market leader, Pepsi needs to create an amazing strategy. Michael Jackson, Moonwalk and The Blue Soda In 1984, Pepsi asked Michael Jackson to appear in one of the biggest advertising it was back then. It started with 1 Million US Dollar from Pepsi, with the idea of Pepsi Generation. A bold move done by them to target younger generation in order to consume Pepsi instead of Coca Cola.  Michael Jackson was the biggest star

On the third day of this 30 days writing challenge, I am going to talk about the fundamental and principles on social media. Most of us enjoy using Instagram for personal use, but have you ever thought of how to position yourself more effectively in a business account? Most of us struggle while creating content for social media. We tried to create monthly plan and it is quite the hustle. Why? Sometimes we take things for granted. We are conformed by the daily habit and goals that we forget the essence of relationship. It is communication. The easy way to do that is through conversation which you can do through social media. Here are the three most important factor on social media. There are lots of social media outside of the big players. Have you discover them? Image courtesy: Flickr 1. Social Media is a way of communicating with your audience Starting your conversation with audience will help you to deliver the message your company has been trying to build. This is why